PEOPLE | PROCESS | TECHNOLOGY | REAL OUTCOMES
Complex Problems
Practical Answers
Counter & Craft helps organizations improve growth, customer experience and operational performance by aligning people, process and technology around measurable outcomes.
GROWTH & CUSTOMER LIFECYCLE | OPERATIONS & TRANSFORMATION | TECHNOLOGY & PARTNERSHIPS
REAL EXPERIENCE.
PRACTICAL SOLUTIONS.
LASTING IMPACT.
Growth rarely breaks in one place.
We help organizations identify what's actually getting in the way — and focus on what will make a difference.
THE CHALLENGE
TECHNOLOGY
Technology is often underutilized — or expected to solve problems it can't.
PROCESSES
Processes evolve without clear ownership.
EXPECTATIONS
Teams struggle when success isn't clearly defined or expectations aren't aligned.
FOCUS
Organizations measure activity while losing sight of what actually drives outcomes.
PEOPLE
Even the best strategies fall short without the right structure , training, and accountability.
WHAT WE DO
GROWTH & CUSTOMER LIFECYCLE
We identify friction across the customer journey, improve conversion and retention, and build operating models that create sustainable growth.
Revenue Operations
Customer Acquisition
Conversion Strategy
Retention
Customer Journey
Organizational Design
OPERATIONS & TRANSFORMATION
We help organizations redesign processes, teams and engagement strategies to improve performance without simply adding more people.
Contact Center Strategy
Workforce Strategy
Process Design
Performance Management
Training & Change Management
AI & Automation
TECHNOLOGY & PARTNERSHIPS
We help organizations evaluate how technology fits into their operating model and connect leadership teams with trusted partners if specialized expertise is needed.
Technology Strategy
Vendor Evaluation
AI Enablement
Implementation Advisory
Partner Selection
HOW WE WORK
A clear path from insight to impact.
We take a pragmatic, collaborative approach to help organizations move from complexity to clarity — and from ideas to measurable results.
01 — UNDERSTAND
Get to the real problem.
02 — ADVISE
Identify the right opportunities.
03 — DESIGN
Build a practical plan.
04 — IMPLEMENT
Activate with your team.
05 — OPERATE
Measure, refine and create lasting value.
NO PREDETERMINED PLAYBOOK. NO TECHNOLOGY LOOKING FOR A PROBLEM. JUST THE RIGHT ANSWER FOR THE BUSINESS.
FOUNDER
Dominick DiGangi
Founder & Managing Partner
Dominick is a revenue and growth executive with more than 18 years of experience building and scaling organizations across complex customer lifecycles.
His experience spans revenue operations, customer acquisition and retention, contact-center strategy, AI and digital transformation, technology implementation and organizational leadership.
He has helped scale annual revenue from less than $30M to more than $350M, led organizations approaching 500 employees and led the revenue organization through a $750M acquisition.
After nearly two decades as an operator, Dominick founded Counter & Craft Partners to bring that experience to leadership teams navigating complex growth and operational challenges.
<$30M → $350M+
REVENUE SCALE
~500
LARGEST TEAM LED
INTERNATIONAL EXPANSION Led teams across North America, Europe & Australia
WHO WE WORK WITH
Built for businesses where the customer journey matters.
Counter & Craft works with organizations navigating complex, high-consideration customer lifecycles — businesses where growth depends on effectively connecting technology and human engagement.
Our experience spans education, EdTech and other complex customer environments, with capabilities that translate across acquisition, conversion, service and retention.
COMPLEX CUSTOMER JOURNEYS
Multiple touchpoints, long consideration cycles and meaningful human interaction.
GROWTH & SCALE
Organizations building or evolving the infrastructure, teams and processes required for sustainable growth.
TECHNOLOGY-ENABLED OPERATIONS
Businesses balancing human engagement with automation, AI and evolving technology.
HIGH-IMPACT TRANSFORMATION
Leadership teams working through meaningful operational, organizational or customer-experience change.
OUR STORY
Everything I know about business started with a guy behind a butcher counter.
His name was Joe. Everyone called him Papa Joe.
He came to New York from Sicily as a teenager, learned a trade and eventually built a butcher shop in Queens that supported his family and passed that craft to generations after him.
He had a way of reducing complex problems to the essentials: learn your craft, work hard, take care of people and when there's a problem, handle it.
Some of those lessons still live behind butcher counters in Queens today. Others made their way into boardrooms.
Different counter. Same philosophy.
LET’S SOLVE WHAT’S NEXT
Let's solve something.
Whether you're working through a growth challenge, rethinking the customer experience, evaluating technology or simply trying to figure out what's getting in the way, we'd like to hear about it.